Introvert Leaders: How to create their personal brand
Today, companies expect their leaders not only to meet business goals but also to have the ability to influence their stakeholders through their opinions.
In this way, leaders become an extension of the companies where the public places their trust because they can learn from these leaders.
This is how thought leadership has become essential in building and consolidating the trust of organizational audiences while strengthening the corporate brand internally and externally.
In this sense, social networks represent an excellent opportunity for leaders because they are a means by which they are present; they create connections and make themselves known to different audiences through their brand.
These digital channels are beneficial for naturally extroverted people. But for those who prefer to keep a low profile, this is more complicated due to their personality, and their development on these platforms is not genuine.
Some recommendations to help them take off in the world of social media is to explore new roads that are more in tune with their personality and add value to their personal brand.
Storytelling: Creating a less commercial story with content that responds to their social, personal, or professional interests and contributes to constructing their personal brand beyond the commercial purpose.
Guest blogging: Making visible third-party content, such as books or articles, that validate or support their beliefs and topics of interest. This represents an opportunity to generate other valuable content, such as blogs or columns in the media that help to position on social networks.
Speaking opportunities: Looking for opportunities for the executive to participate in interviews, talks, and industry forums where they can give a point of view on a specific topic to reach their audience in different ways.
Transmedia storytelling: Provide content curation and its adaptation to different formats to achieve greater visibility and consistency in social networks.
Indeed, some leaders are natural communicators, but others lack the skills that facilitate a quick and easy exchange with their audiences. Changing the skills of a leader is a complex task that can be executed over time.
Finally, teamwork between the leader and the people in charge of designing and building the strategies of their brand is vital to develop coherent and consistent communication over time.
