Multimedia stories
Adding multimedia content to stories is crucial to keeping the public's attention: they serve to tell more engaging, compelling and easy-to-read stories, but above all it helps the publication and the brand to position itself through search engines. The most recommended multimedia story formats are infographics with data, carousels with no more than five images, short videos between 15 and 30 seconds to capture the user's attention and with subtitles, and animated Q&A formats with background pictures.
The images, videos, infographics, audio, and other multimedia that a public relations professional can provide make it easier for journalists to create stories and engage their audience. Check here which are these different formats.
The importance of images in articles
What are the advantages of using multimedia content?
An article with multimedia content can be more attractive and effective than one that only has text. Images, videos, short paragraphs, and clear and concise information are key today to attract the reader's attention, in a world as visual as the one we live in.
In turn, a story with images can stand out from others, especially if they are of high quality and add value to the story. Although the main thing should always be that a text is well written, that it is faithful to its sources, without multimedia content it could go unnoticed. At IVICOMM we believe that multimedia stories support the general business strategy and brand values, write to us for advice.
Today people want to see specific, synthesized content, so images and videos are of help.
Multimedia storytelling
Just as stories connect us with those who tell them or what they tell, images reinforce the story behind them. Multimedia storytelling is a powerful tool to attract the interest of the audience. Images have a stronger attention power than words. Today people consume Instagram, Tik Tok, television and cinema; and the shorter the content, the more they consume it. In fact, the human brain processes images sixty thousand times faster than text.
We live in a visual generation. Everything enters through our eyes. This is why stories that do not contain images often do not generate engagement, because the person does not connect emotionally with the story. Another format recommended for communicating complex information is infographics. This is a more practical and easy to read format. If your brand goal is to achieve organic SEO positioning, it is important to keep the following in mind.
How does SEO work with multimedia stories? These are some practical recommendations that you can follow:
Create a URL on your media that uses a single Main KW or Focus KW. To identify it, we recommend this KWs search engine Neil Pattel or the Google Trends tool.
Use a Title and meta description tag for your media using the main KW.
Use a rich format for organic search engines such as: tables, lists.
Use the “alt” text tag for images to include the main KW within the text.
End with a call to action with emojis: Yes! You are now ready to create your first multimedia story about your brand. This is the opportunity to capture the attention of your digital users.
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